Connect Opally with Google Tag Manager to track chatbot widget interactions. Monitor engagement, measure conversions, and gain insights from your chatbot data.
What syncs
Direct integration
Opally uses the integration to pull reservations, profiles, and relevant operational data.
Secure data access
Data is used only to deliver faster, more accurate guest responses.
Live quickly
Most teams can activate the integration and start automating without long projects.
Next steps
In short
Opally's Google Tag Manager integration lets you track every interaction with your chatbot widget. By connecting GTM, you can monitor widget opens, message engagement, lead captures, and feedback submissions. All events are pushed to your dataLayer, making it easy to send data to Google Analytics, Facebook Pixel, or any other marketing tool in your GTM container.
Track widget opens and closes to understand user engagement
Monitor message interactions and conversation flow
Measure lead capture rate when guests submit their email
Analyze feedback and satisfaction ratings from widget users
Send chatbot data to any analytics platform via GTM
Step 1
Log in to your Opally dashboard
Step 2
Navigate to Integrations > Analytics
Step 3
Click 'Connect' on the Google Tag Manager card
Step 4
Enter your GTM Container ID (format: GTM-XXXXXXX)
Step 5
Events will automatically push to your dataLayer
Step 6
Create tags in GTM to send events to your analytics tools
