Blog
Insights on AI in hospitality — focused on guest experience, direct bookings, and efficient operations.
- Company News
Opally Raises First Angel Round – Backed by Co-founders in Hospitality and AI
Opally has raised its first angel round from five investors with deep experience building companies in hospitality, fintech, and AI – including the co-founders of Planday, DigitalGuest, Understory, All Gravy, and an early investor in Lovable.
Read more - Product Update
Introducing the Opally API: Your Data, Your Integrations, Your Way
The Opally Public API is live. Access your email, chat, voice, lead, and agent action data programmatically. Build custom dashboards, sync to your CRM, or connect analytics platforms like Looker and Metabase.
Read more - Future of HospitalityAI for HotelsGuest Communication
ITB Berlin 2026: AI Is No Longer Optional for Hotels
Our takeaways from ITB Berlin 2026 — the hospitality industry has shifted from asking whether to adopt AI to asking how fast they can roll it out.
Read more - Product Update
Spring 2026 Update: Photos in Emails, Auto-Generated PDFs & Follow-up Reminders
Three new features for Opally's email assistant: photos directly in emails, automatic booking confirmations as PDF, and follow-up reminders that help hotels turn guest inquiries into bookings.
Read more - Future of HospitalityAI for HotelsGuest Communication
Featured in Dontt: The Story Behind Opally
Read about how 23-year-old Gustav Søgård built Opally in just 9 days, starting from a hotel reception on Bornholm. Featured in Dontt magazine.
Read more - Future of HospitalityAI AgentsHotel Receptionist
The Future of the Hotel Receptionist: From Typing to Hospitality
Discover how AI agents are transforming the hotel receptionist role from administrative typing to reviewing AI work and creating genuine hospitality moments for guests.
Read more - Agentic HospitalityAI AgentsHotel Automation
Agentic Hospitality: How AI Agents Free Hotel Staff for What Matters
Discover how agentic hospitality uses AI agents to handle tedious tasks like booking updates and reservations, freeing hotel staff to focus on in-person guest service. Learn how Opally integrates with PMS systems like Mews.
Read more - AI Email AssistantHotel Email AutomationGuest Communication
AI Email Assistant for Hotels: Complete Guide (2026)
How AI email assistants help hotels respond faster, maintain brand consistency, and increase direct bookings — with implementation guide, ROI calculator, and real examples.
Read more - Direct BookingsOTA CommissionsEmail Response Time
The Hidden Cost of Slow Email Responses: How Hotels Can Increase Direct Bookings
Slow responses to booking inquiries quietly kill direct revenue. Learn how faster email replies, AI assistance, and a better booking mix can reduce OTA commissions and drive more profitable direct bookings.
Read more - AI for HotelsHospitality TechnologyGuest Experience
7 Ways Hotels Can Use AI (In 2026)
Discover seven practical ways hotels can use AI to improve guest experience, boost direct bookings, optimize operations, and increase revenue — with real-world examples and best practices.
Read more - Guest CommunicationAI for HotelsHotel Chatbot
AI in Guest Communication for Hotels: Tips, Playbooks, and Best Practices
A practical guide to using AI for guest communication in hotels across email, chat, and voice — with tone of voice, workflows, multilingual tips, and measurement.
Read more - AI RolloutChange ManagementAI for Hotels
Hotel AI Rollout Playbook: From Pilot to Operational Excellence
A practical playbook for rolling out AI in hotels: pilot design, change management, data prep, governance, metrics, and a 60‑day timeline.
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