Trusted by modern hotel teams
See it in action
See how Opally reads a guest review and drafts a personalized reply in seconds.
Beautiful hotel with amazing sea views. The breakfast buffet was excellent and the staff were very friendly. Only downside was the Wi-Fi was a bit slow in the room, and check-in took longer than expected.
How it works
Opally reads new reviews, understands the sentiment, and drafts a reply that matches your hotel's tone.
Link your Google and Tripadvisor profiles. Opally monitors new reviews and flags them for reply.
Using your hotel's knowledge and tone of voice, Opally writes a personalized response that addresses each point raised by the guest.
Approve the draft, make any edits, and post. Your team stays in control while ensuring every review gets a timely, thoughtful reply.
Better guest relationships
Never miss a review again. Opally ensures every guest gets a thoughtful, timely response — positive or critical.
Hotels that reply to reviews see higher scores. Consistent responses show future guests you care.
Stop spending 10+ minutes crafting each reply. Opally drafts in seconds so your team can focus on guests.
“With Opally, our reception saves hours each week on emails — and spends more time with guests.”
Susanne, Hotel Director
FAQ
Common questions about AI-powered review replies.

Customer case
Stammershalle Badehotel uses Opally to reply to every review within hours — maintaining a personal touch at scale.