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Answer guests in seconds. Win more bookings.

AI agents for email, chat, and calls, tailored to your hotel's operations.

Trusted by 50+ hotels
GDPR compliant
Microsoft Partner

Used by leading hotels

Sørup Herregaard
Cavo Tagoo
Hestraviken
Sinatur Hotel & Konference
Absalon Hotel Group
Hotel Oasia
Stammershalle Badehotel
Maritime
Robertas
Foldens Hotel

The platform

Happier guests. More revenue.

AI agents that answer your guests, plus the tools that grow your bookings.

What do your guests ask?

Opally Dashboard

Built on your data

Your knowledge and data, behind every answer

Opally connects your PMS, booking engine, and knowledge base, and lands every AI draft in one dashboard your team controls.

Works with your PMS and the tools you already use

MewsApaleoApaleoOpera CloudOpera CloudOutlookOutlookGmailGmailWhatsAppWhatsApp

How it works

Set up in minutes. Better every week.

No projects, no consultants. Connect your systems and Opally takes it from there.

1

Connect your systems

Mews, Apaleo, Opera, Gmail, Outlook. Five minutes, no code.

2

Opally learns your hotel

Your website, knowledge, and tone of voice become the foundation for every answer.

3

Answers on every channel

Email, chat, and calls answered in seconds, day and night.

4

Your team stays in control

Review drafts, set guardrails, and watch Opally learn from every edit.

Customer stories

Hotels growing with Opally

See how hotels drive more direct bookings and deliver better guest experiences with Opally.

Thousands

of guest questions answered every week

95%

of conversations end with the guest helped — answered, or handed to your team

1 in 4

chats become booking leads at top-performing hotels

<1%

of visitors leave the chat frustrated

Working with Opally has been a very smooth and collaborative experience from the beginning. The team has shown great flexibility, fast response times, and genuine attention to our operational needs, continuously adapting the platform based on our feedback. It truly feels like working with partners who care about delivering the best possible guest experience.

Christina Vogli

Director of Hotel Operations

Cavo Tagoo

Security & trust

Loved by receptionists. Approved by IT. Signed off by owners.

Data is stored in European data centers and encrypted both in transit and at rest with enterprise-grade standards (TLS 1.2+ and AES-256). Role-based access with Admin and Staff roles makes it safe to onboard your whole team.

Certifications

Verified by industry leaders

  • Microsoft AI Cloud Partner
  • CASA Tier 2 certified

EU hosting

Data stored in the EU with a focus on GDPR

  • Customer emails are never stored
  • AI drafts are stored only if Learning is enabled

Encryption

Protection in transit and at rest

  • TLS 1.2+ for all traffic
  • AES‑256 at rest

Access control

Role-based access

  • Admin and Staff roles
  • Multi-factor authentication (MFA)

Pricing

Simple pricing. Unlimited AI.

Start with email and webchat, or unlock every channel. No response limits.

14-day free trial — no credit card required

Starter

Essential AI for email and website communication
€4/room/month
€100/month
  • Email AI
  • Chat AI on your website
  • Agent Actions & autonomous booking
  • Personalization & Learning
  • Knowledge Base
  • PMS integrations
  • Up to 3 users

Pro

Most popular
All channels with voice, messaging and unlimited users
€6/room/month
€150/month
  • Everything in Starter
  • Voice AI
  • WhatsApp, Messenger & Instagram
  • Unlimited users
  • Priority support

Enterprise

For hotel groups and chains with multiple properties
Custom pricing
  • Everything in Pro
  • Multiple properties
  • Custom integrations
  • Dedicated account manager
  • Phone support
  • SLA guarantees
Contact us
Rooms
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  • 14-day free trial
  • No setup fees
  • Cancel anytime
GDPR compliantEU data hostingMicrosoft Partner